Mobile is a must-have in 2012
Maybe since I work for a mobile company I’m biased, but I’m a huge believer that companies need to be involved with mobile in some way. Whether it’s simply a mobile site, text-alerts, apps, etc.
Relating to my above statement, Mobile Marketer recently posted a great article, “Mobile is a must-have for agencies in 2012”.
The article highlights that brands and agencies must:
- Keep pace with mobile activity
- Make a mobile commitment
- Take the fundamental shift towards mobile
These three aspects remain vital to the survival of brands and agencies. More than ever, clients and customers want to know how mobile and digital technology are being integrated into the companies.
How has your company integrated mobile into your digital strategy? Will mobile campaigns or activity be a primary focus for your business?
Let us know!
Katie Stout
